PRIVACY POLICY

Knowledge of Bikram Yoga, operated by The Marketing Solution LLC, a Vermont limited liability company (collectively, "we," "us," "our," or "the Company"), respects the privacy concerns of users of our website, www.KnowledgeOfBikramYoga.com, and related services (the "Site"). The Marketing Solution LLC is the data controller responsible for your personal information collected through this Site.

Your use of the Company's services and this site are also governed by those of The Marketing Solution, LLC, a Vermont limited liability company. Please also review the KnowledgeOfBikramYoga® website Terms of Use at https://www.knowledgeofbikramyoga.com/pages/terms and Privacy Policy https://www.knowledgeofbikramyoga.com/pages/privacy-policy which also govern use of this Site.

Use of Information

As a general policy, no personally identifiable information, such as your name, address, or e-mail address, is automatically collected from your visit to the Site. However, certain non-personal information is recorded by the standard operation of the Company's internet servers. Information such as the type of browser being used, its operating system, and your IP address is gathered in order to enhance your online experience.

Information We Collect

• Information you provide directly: Name, email address, payment information, account preferences, and any content you submit
• Information collected automatically: IP address, browser type, device information, pages visited, time spent on site, referring websites
• Cookies and tracking technologies: As described in our Cookie Policy below
• Location information: General location based on IP address (we do not collect precise location data)

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including:

• Account information: For the duration of your account plus 3 years after closure
• Payment information: As required by law and our payment processors (typically 7 years)
• Marketing communications: Until you opt-out or we determine the data is no longer useful
• Website analytics: Up to 26 months
• Legal compliance: As required by applicable law

You may request deletion of your data at any time by contacting us at [email protected].

Third-Party Service Providers

We work with trusted third-party service providers who may have access to your personal information to perform services on our behalf, including:

• Payment processing (Stripe, PayPal, or other payment processors)
• Email marketing services (for newsletters and communications)
• Website analytics (Google Analytics)
• Cloud hosting and storage providers
• Customer support platforms

These providers are contractually bound to protect your information and may only use it for the specific services they provide to us. They cannot use your information for their own purposes or share it with others.

How We Use Your Information

The Site's various mailing lists, downloads, special offers, contests, registration forms, and surveys may request that you give us contact information such as your name, mailing and/or e-mail address, demographic information such as your age and gender, and personal preference information such as your preferred software and interests. Information submitted at the time of submission will be used by the Company only as necessary for our legitimate business interests, including without limitation the improvement of our products, services and the contents of the Site. The Company may also share such information with our business and promotional partners to further those interests. Personally identifiable information is never sold or leased to any third parties. With your permission, we may use your contact information to send you information about our company and products. You may always opt-out of receiving future mailings as provided below. The Company does not store any credit card information it may receive in regard to a specific transaction and/or billing arrangement except as necessary to complete and satisfy its rights and obligations with regard to such transaction, billing arrangement, and/or as otherwise authorized by a user.

Disclosure of Information

The Company may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with the Company's rights or property, other users of the Site, or anyone else that could be harmed by such activities.

The Company may also be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Please also note that third-parties who provide and/or publish content via the Company's KnowledgeOfBikramYoga Service shall be deemed the data controllers for any personal data contained in the content uploaded by any such party to the Company's KnowledgeOfBikramYoga Service ("Third-Party Content") and any other personal data processed in relation to such Third-Party Content. This privacy policy only concerns the processing for which the Company is data controller. If you have any questions regarding personal data contained in the Third-Party Content, please contact the third-party provider responsible for such Third Party Content.

Children Under Age 13

We comply with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 13 years of age. IF YOU ARE UNDER 13 YEARS OLD, DO NOT SUBMIT ANY PERSONAL INFORMATION TO THE SITE. If we discover that a child under 13 has provided us with personal information, we will delete that information from our records immediately. We encourage parents to monitor their children's online activities and to help enforce this policy.

KnowledgeOfBikramYoga nonetheless encourages parents to go online with their kids. Here are a few tips to help make a child's online experience safer:

• Teach kids never to give personal information, unless supervised by a parent or responsible adult. Includes name, address, phone, school, etc.
• Know the sites your kids are visiting and which sites are appropriate.
• Look for Website privacy policies. Know how your child's information is treated.
• Check out the FTC's site for more tips on protecting children's privacy online

Use of Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site.

Types of Cookies We Use:

• Essential Cookies: Necessary for basic site functionality, including login and security features
• Analytics Cookies: Help us understand how visitors interact with our Site (Google Analytics)
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

Cookie Management: Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies. However, disabling cookies may limit your ability to use certain features of our Site. To opt-out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout

Malware/Spyware/Viruses

Neither the Company nor the Site knowingly permit the use of malware, spyware, viruses, and/or other similar types of software.

Links to External Sites

The Company is not responsible for the content or practices of third party websites that may be linked to the Site. The Company is also not responsible for any information that you might share with such linked websites. You should refer to each website's respective privacy policy and practices prior to disclosing any information.

Comments, Groups, Social Media, Bulletin Boards and Chat Areas

Guests of the Site are solely responsible for the content of messages they post on the Company's forums, such as chat rooms and bulletin boards. Users should be aware that when they voluntarily disclose personal information (e.g., user name, e-mail address, phone number) on the bulletin boards or in the chat areas, that information can be collected and used by others and may result in unsolicited messages from other people. You are responsible for the personal information you choose to submit in these instances. Please take care when using these features.

Choice/Opt-Out

The Site may provide you the opportunity to opt-in to receive communications from us at the point where we request information about you. You always have the option of removing your name from any e-mail list in order to discontinue any such future communications. In order to ensure immediate removal from any list, please follow the specific instructions set forth within the communications you receive from the Company which you no longer wish to receive. If you are unsuccessful in completing the instructions specified in any such communication, please mail us at 9435 Waterstone Blvd. Suite 140 Cincinnati, Ohio, 45249, including a copy of the undesired email attached to the request, and state you wish to be removed from the mailing list.

International Data Transfers

Our servers and service providers may be located in various countries, including the United States. When you use our Site, your personal information may be transferred to countries with different data protection laws than your country of residence. We ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by the European Commission
• Adequacy decisions by relevant authorities
• Certification under approved frameworks
• Other lawful transfer mechanisms as required by applicable law

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we have about you (once per calendar year at no charge)
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Data Portability: Request your data in a machine-readable format
• Objection: Object to certain processing activities
• Restriction: Request limitation of how we process your information
• Opt-Out: Unsubscribe from marketing communications at any time

To exercise these rights, contact us at [email protected] with your specific request in the subject line:

• "Personal Information Access Request"
• "Delete My Information"
• "Privacy Rights Request"

We will respond within 30 days of receiving your request. For your protection, we may need to verify your identity before processing your request.

Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will provide notice before your personal information becomes subject to a different privacy policy. You will have the opportunity to opt-out of any such transfer if the new entity's planned processing of your information differs materially from this Privacy Policy.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what categories of personal information we collect and how we use it
• Right to delete personal information (subject to exceptions)
• Right to opt-out of the "sale" of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, email us at [email protected] with "California Privacy Request" in the subject line.

Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, contact us:

Email: [email protected]

Mail:
Knowledge Of Bikram Yoga
℅ The Marketing Solution LLC
9435 Waterstone Blvd., Suite 140
Cincinnati, OH 45249

We will respond to privacy-related inquiries within 30 days. For urgent security matters, please mark your email as "URGENT - SECURITY CONCERN."

Information provided by you via general e-mail inquiries to the Company such as your e-mail address is used only to respond to your inquiries in the ordinary course of business, and is never shared with third parties.

EU Residents

If you are a resident of the EU and have an unresolved data privacy concern or personal information collection, use, or disclosure concern, you may file a complaint with your local data protection authority or contact us at [email protected] with "EU Privacy Inquiry" in the subject line.

Security/How Your Personally Identifiable Information Is Protected

Security for all personally identifiable information is extremely important to us. We have implemented technical, administrative and physical security measures to attempt to protect your personally identifiable information from unauthorized access and improper use. We also protect your personally identifiable information offline. Only employees who need the information to perform a specific job (for example, customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment. We continually review all such measures and update them when appropriate. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Company cannot ensure or warrant the security of any information you transmit via the internet. By transmitting any such information to Company, you accept that you do so at your own risk.

Your Acceptance of These Terms

By using the Site, you accept the policies and restrictions set forth in this Online Privacy Policy. If you do not agree to this policy, please do not use the Site. This Online Privacy Policy may be revised from time to time by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Online Privacy Policy to which you are bound.

Last Updated: August 23, 2025